Does your Fitness Business need a re-brand?
Every so often it’s essential to step back and evaluate your brand…
Are you making progress towards your goals?
Re-branding your website or your logo can be a tough and totally overwhelming decision. However, an update of your ‘visual branding’ or a new website could be the best investment for your business, which will enable you to connect with your audience at a new level!
This has got the potential to completely transform your brand and business, and how your audience see you. Here are some reasons why you might be ready for a re-brand:
You are ready for a re-brand IF:
1. If your Services or Products have changed
If your ‘niche’ has changed - you need to make sure your brand reflects this. For example, if you started your business as an in-house personal trainer but now you’re predominantly an online coach - your brand needs to reflect this and be up to date with your current business.
2. If your Audience has changed
If your demographic has changed and your clients and target audience are now exclusively men or women, or a completely new age group, you may need to consider an update of your visual branding, which may include your logo, colour palette, imagery or website re-fresh.
3. If you are not reaching your Audience
If you have been trying to reach your audience online and it hasn’t been effective - it might be time to update the look of your brand or website to be more polished, professional and credible online.
4. If your Prices have changed and you want to charge more for your services
If you have decided to raise your prices - that’s awesome! But your visual branding and website need to reflect this. You cannot have a premium price service and a ‘DIY-looking’ website. Your audience will not be convinced that your services will be as premium as you say.
5. IF YOU ARE GENERALLY UNHAPPY ABOUT THE look OF your logo or your own website
If you’re unhappy with the look of your brand, feeling embarrassed about it, or you realise it needs to be more modern, then you know you need it re-branded to become more fresh and up to date.
THE FIX?🤔
If you THINK YOU MIGHT BE ready FOR A RE-BRAND - HERE ARE SOME EASY AND COST-EFFECTIVE WAYS TO DO THIS:
FIX 1 - SIMPLIFY YOUR LOGO FOR A FRESH MODERN LOOK
Simplifying your logo design will be an easy and effective way to refine your Brand. It can look cleaner on your website and can give your brand a more modern look. You can consider simplifying the same concept of your logo, but make it more minimal.
A few ways to do this is to remove any design elements such as a border or outline, gradients, additional colours, or other things that make your logo complex.
Here are some examples of big brands who simplified their logo effectively:
FIX 2 - Update Your Colour Palette
Consider updating your colour palette and refining your brand colours. Instead of going for a completely new colour palette that might shock your audience, consider just refining your current colours. For example, if your brand colour is bright blue and you want it to be more subdued, you can change it to a lighter blue. You can also consider going a few shades darker for a bolder effect.
FIX 3 - Update images on Your WEBSITE
The photos and images you use on your website must be relevant to your brand - they need to portray you and your business accurately. You may not need to update your logo or colours, but you will need professional looking photos that fit your brand better.
You may be ready to invest in a small business photoshoot to showcase yourself and your brand in a new light. Some photographers call this ‘Fitness Lifestyle’ photoshoot - if you want my recommendations then get in touch with me to find out who they are.
FIX 4 - get a new modern WEBSITE
Want your brand and business to stand out online? Want a fresh new look for your business without spending thousands on a new website? If you do then I have the solution - my Fitness Website Templates will help you launch a brand new modern and slick website in less than 14 days! Check out the templates here and if you want a quick demo call with me - head over to the footer below to book a free & non-obligatory demo call with me - Marsha 😊