Does every Fit-Pro REALLY need a website?
Suppose your business is growing, your Instagram page is getting more followers, and you are getting enquiries in your DM's. Then you may be wondering, “Do I even need a website if I’m already running my business without one?”🤔
My answer? errr, YES and Absolutely!
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Here’s the thing: Instagram (and social media in general) is an extremely powerful tool for your brand and business. However, when combined with a professional website, your business will perform even better than without one.
Instagram and social media is great for connecting with people online, networking, and familiarizing your audience with your brand. It's an 'entry point' to your brand where you can start to know more about you whilst consuming your posts and watching your Instagram stories.
On the other hand, a website can actually establish credibility, help with getting enquiries, and close the deal for clients who are serious about working with you.
Here are just a few main reasons why your health & fitness business needs a website:
1️⃣ A Website Establishes Your Credibility
Having a clean and clear website is crucial in establishing yourself as professional and credible. Anyone can post on Instagram about what they are selling or coaching. However, having a website for your business will separate you from someone that simply coaches or trains people as a ‘hobby.’
2️⃣ You Can Charge More When You Look Professional Online
With a website that establishes you as professional and credible, you can then charge more and let your website show you and your business off in a premium and professional light. If you've thought about increasing your rates, it might be time to first invest in a modern and professional website!
3️⃣ A Website Helps You Get Found Online
A website can bring you more customers because your audience have the potential to find you online through Google, and other search engines. This is called SEO (search engine optimization). When you're posting on Facebook or Instagram, people can't google your product or service and find you as easily.
Also, when people search on Google for "your business name", you don't want the first search results to show your Facebook page at the top of the list. Instead, you want your website to come up!
4️⃣ A Website Helps You Work With your 'ideal clients'
When written and designed well, your website can attract your ideal client and repel the kinds of people you don't want to work with. We all have worked with people who aren't exactly the perfect fit.
To ensure you are working with and attracting only the right audience - it's essential to have a website that caters to them. Using effective copywriting, headings, and images, you can attract people who are the perfect fit for your products and services. Your Instagram page will not be able to do this entirely.
5️⃣ A Website Eliminates Confusion For Your Audience
A website is a quick and clear overview of precisely what you do. When you post on Instagram, your followers will often miss your posts and may not fully understand enough about your products and services. Some people will also be confused with what your business actually does.
On Instagram (and any other social media) people's attention span is short. They may be looking at other posts, multitasking and scrolling through for entertainment. However, if they land on your website - chances are they are serious about enquiring with you. They also get a direct overview of what you do without scrolling and searching around like they would on Instagram.